Advertisers are making the switch to shooting commercials in high-definition, with adoption rates increasing by 150% in the last two years, according to a recent report on ad trends.
In the second quarter of 2010, about 10% of all commercials were delivered in HD, according to Extreme Reach Research Group. Extreme Reach Inc. distributes advertising spots to television stations and television networks through cloud-based technologies.
During the second quarter of this year, about 25% of ads were shot in HD. The purpose of Extreme Reach's report was to provide benchmark information to advertisers, television stations and other media outlets.
"There are still quite a few broadcasters who do not broadcast in HD," said Bobb Haskitt, chief marketing officer of Extreme Reach.