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Cruel summer for Hollywood! DCP deal done. Meet a Netflix tagger.

September 04, 2012|By Joe Flint
  • "The Oogieloves in the Big Balloon Adventure" set a record for box office futility.
"The Oogieloves in the Big Balloon Adventure" set a record for… (Matthew Mitchell )

After the coffee. Before seeing if anyone has snapped up sequel rights for "Oogieloves."

The Skinny: I saw "For a Good Time Call" on Monday, a cute comedy about two reluctant friends who launch a phone sex business. Despite the potential for raunch, it was fairly tame by today's standards and is just a few edits away from being a Lifetime movie. Tuesday's headlines include a recap of the disappointing summer box office season, the sale of Dick Clark Productions and a look at the Telluride Film Festival.

Daily Dose: In case you were worried, CBS is bringing back "The Victoria's Secret Fashion Show" in December. Last year's show averaged almost 12 million viewers. Maybe CBS can somehow combine the fashion show with its convention coverage to boost ratings and increase their public service efforts.

Summer bummer. The arrival of Labor Day brings to an end the summer movie season and for Hollywood it couldn't have come fast enough. Attendance was down this summer as "The Avengers," "The Dark Knight Rises," "The Amazing Spider-Man" and surprise smash "Ted" were not strong enough to overcome numerous flops including "Battleship" and "Rock of Ages." And let's not forget The "Oogieloves in the Big Balloon Adventure," which had the worst opening of a wide-release ever. A look at the summer from the Los Angeles Times, New York Times, Wall Street Journal and Associated Press

Done deal. As expected, a consortium comprised of Guggenheim Partners, Mandalay Entertainment and Mosaic Media Investment Partners have reached an agreement to acquire Dick Clark Productions. While the terms were not disclosed, the Los Angeles Times and others previously reported that the purchase price was about $385 million, which is a lot more than many thought DCP owner RedZone Capital Management would get. More on the deal from the Los Angeles Times and Bloomberg

A different kind of tagger. "Tagger" is usually the label for a graffiti artist. But it has a different meaning at Netflix, which employs more than three dozen people to tag content. These are the folks who put movies and TV shows into categories that it hopes will lure subscribers to check them out. The Los Angeles Times spends some time with Netflix tagger Greg Harty.

Getting personal. Insurance company Allstate will have some of its ads tailored and delivered to specific customers. For example, the company is launching a campaign for renters insurance that satellite broadcasters DirecTV and Dish will target specifically to renters. Known as addressable ads, the trend is likely to grow as pay-TV distributors are better able to target ads. More on Allstate's efforts from Advertising Age.

Epic deal. Pay-TV channel Epix has reached an agreement to license its movies to Amazon's streaming service. Epix is the pay venture co-owned by Viacom, Lionsgate and MGM. Details from Variety.

Inside the Los Angeles Times: John Horn on the Telluride Film Festival. Amy Adams is keeping busy with two big fall movies.

Follow me on Twitter for all the latest in fall fashion.  @JBFlint.

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