CHARLOTTE, N.C. — Btw, send $$ 2nite. Thx!
Democrats tried out some new technology at their convention on Thursday, asking supporters to send in cash via text.
President Obama campaign manager Jim Messina, a metrics-obsessed campaign technician, got the honors of the doing the asking, and he asked for donations from the podium of the Democratic National Convention.
“Every morning, the first thing I read are the numbers from the day before,” Messina told the crowd. “Not poll numbers or money. The numbers that mean something: door-knocks, conversations, registered voters.”
Messina said the campaign has registered 1 million new voters and that its “grassroots army” has contacted millions of voters. He asked supporters to register, volunteer, and send a text donation "right now."