Walt Disney Co.'s ESPN has renewed its television deal with the Big 12 conference, home to college football powerhouses Oklahoma, Texas and West Virginia.
The new deal runs through the 2024-25 season and follows a similar deal Fox Sports struck with the Big 12 last season.
While terms of the contract were not disclosed, Sports Business Journal previously reported that the combined value of the agreements is $2.5 billion. ESPN is believed to be paying $1.3 billion while Fox is shelling out $1.2 billion.
Fox is upping its college football game this season with more contests on Saturday as it tries to boost ratings on a night that has been pretty much left for dead by the broadcast networks. Fox will now have parity with ESPN in choosing Big 12 games.