NEW YORK -- The Collection: Manners and style blogger, prepster and all-around Southern charmer K. Cooper Ray has parlayed his collaborative capsule collection of neckwear with Brooks Brothers into his own standalone line -- Social Primer by K. Cooper Ray -- which debuted Friday at the University Club in Manhattan during New York Fashion Week.
The inspiration: "I saw local college kids in Charleston polished and groomed and bow-tied and then they turn around and they've got their camo on and shotguns over their shoulder, heading off to the marshes of the low country to go duck hunting," Ray wrote in his presentation notes. "I’m intrigued by these seemingly opposing ideas of masculinity."
The look: A dozen versions of the reversible bow tie (suggested retail price $75) and an equal number of long two-tone neckties (suggested price $125) which, though not reversible, when properly tied result in an eye-catching contrast-fabric neck knot. In addition to the neckties, the debut collection includes one jacket -- a red, two-button, peak-lapel, double-vented blazer with gold buttons ($1,200). Ray's wares were presented on two dozen model "pledges" of the faux fraternity ΣΡ (a play on the initials of his Social Primer brand), styled in clothes and accessories from Lands' End, Dockers and Mojo Ware, with shoes by G.H. Bass and Co. and slippers from JP Crickets.