J.C. Penney said it will be offering haircuts to children for free starting in November after a trial program last month resulted in 1.6 million crops.
Kids in kindergarten through sixth grade will be eligible for free cuts every Sunday starting Nov. 4, the chain wrote in an emailed newsletter to customers.
The struggling retailer could use the influx of potential customers. J.C. Penney has been cycling through revamp strategies after several quarters of dismal earnings reports and a stock price less than half what it was five years ago.
Last summer, the company lured Apple Inc.'s retail chief, Ron Johnson, to take over as chief executive.
The chain announced a new pricing system this winter that replaced its routine sales blowouts with everyday low prices -- but has since brought back clearance events after customers rejected the changes.