Rufus had an ear infection that required Browne to put drops in his ears. Rufus hated the drops and had started running away from Browne when he got home from work. In the video Browne confesses that Rufus had been hiding from him for two weeks.
After the ear-drop nightmare had come to an end, Browne wanted to give the cat something special as a way to make up for the torture he had bestowed upon him. That something was a cardboard tower of a kitty's dreams.
Browne calls it a tower, but we think it looks more like a castle. It involves several dozen boxes all held together with colorful packing tape. Browne cut openings in the boxes and created tunnels, essentially forming a kitty wonderland.
At the end of the video, you get the feeling that Browne kind of has to teach Rufus how to enjoy his new tower, but that's part of the sweetness of it all.
People seriously love their cats.