Toys R Us is rolling out an option to reserve popular toys for the holidays. (Mario Tama / Getty Images )
Even though it's not even fall, Toys R Us Inc. is getting ready for the holidays with an array of options for cash-strapped shoppers.
The toy giant announced Wednesday a soon-to-be launched "hot toy" reservation program that will enable parents to put popular play things for their kids on hold and avoid "frantic searching in the days leading up to Christmas."
The complimentary service will be an option for 50 selected toys at the retailer and requires a 20% down payment. Customers get an email when their orders are ready to be picked up.
Toys R Us also touted its free layaway program, available through Halloween, along with improvements to its option enabling shoppers to purchase items online and pick them up at a Toys R Us or Babies R Us store.
The toy chain will also offer an expanding lineup of exclusive toys that include the recently unveiled $150 Tabeo tablet for children.
“We’ve been preparing all year long, and we’re ready to deliver a winning holiday season to toy shoppers as they seek to find that special gift for the children on their wish lists," Chief Executive Jerry Storch said.
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