With less than an hour to go before Apple's event in San Francisco, the tech giant has taken down its online store, saying it is "busy updating."
Apple typically does this right before it launches new products, and today the company is widely expected to unveil the iPhone 5.
Some reports have said Apple plans to begin taking pre-orders for the device later in the day, which would explain the need to update the store.
Apple is also expected to update the iPod Touch, iPod Nano and iPod Shuffle.
You can follow our coverage of the event here. Apple's announcement is set to begin at 10 a.m. PDT, but the company may have already showed its hand.