As pre-orders for Apple's iPhone 5 get set to begin Friday, AT&T and Verizon have both taken measures to get customers to sign up for their new shared data plans.
Both U.S. carriers introduced new shared data plans -- called Share Everything for Verizon and Mobile Share for AT&T -- earlier this year, and they've been pushing them on customers since they launched last month.
Now new customers who buy the iPhone 5 from Verizon will have to get the company's Shared Everything plan. They don't have a choice.
As for existing Verizon customers, they can choose to stay on their current plan or switch to Share Everything. However, if they don't switch they won't get the iPhone 5 at its $199 subsidized price. Neither Apple nor Verizon have announced the iPhone 5's full price, but it could be upwards of $600.