Ebay introduced a new logo this week, its first change since launching 17… (Ebay )
Ebay revealed a new logo this week, its first change since the company launched 17 years ago.
The logo retains Ebay's multiple colors, but the letters in the company name no longer overlap or float around at different heights. Instead, the letters -- now in a skinnier font -- touch but don't overlap and are all lined up.
"Our vibrant eBay colors and touching letters represent our connected and diverse eBay community," company President Devin Wenig said in a news release.
You can see the new logo above and the older logo here.
The new logo comes as Ebay attempts to re-brand itself as a site where people go to make purchases rather than just an auction site. Wenig said most items on Ebay are now sold at fixed prices rather than through auctions.
"We’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today," Wenig said.
Ebay also has been placing a greater emphasis on mobile purchases. Wenig said the company expects more than $10 billion worth of transactions to take place this year on mobile alone.
"Shopping anytime, anywhere?" he said. "This is the new eBay."
Ebay's logo change comes not long after Microsoft announced it was adopting a new logo. Microsoft's logo change was its first in 25 years.
The new Ebay logo has yet to be fully adopted by the company. If you check its website, the old logo shows up. According to TechCrunch, that will start to change come fall.
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