Ebay revealed a new logo this week, its first change since the company launched 17 years ago.
The logo retains Ebay's multiple colors, but the letters in the company name no longer overlap or float around at different heights. Instead, the letters -- now in a skinnier font -- touch but don't overlap and are all lined up.
"Our vibrant eBay colors and touching letters represent our connected and diverse eBay community," company President Devin Wenig said in a news release.
You can see the new logo above and the older logo here.
The new logo comes as Ebay attempts to re-brand itself as a site where people go to make purchases rather than just an auction site. Wenig said most items on Ebay are now sold at fixed prices rather than through auctions.