Comedy, social media and decidedly old-media book publishing collide in the new book "Humblebrag: The Art of False Modesty," out this week.
Harris Wittles, a writer on the NBC sitcom "Parks and Recreation," coined the practice, which is essentially a boast masquerading as a whine. He started the Twitter feed @humblebrag dedicated to the best 140-character examples.
The book collects them, and breaks down humblebrags ("noun, verb = huhm-buhl’brag") by type. Some of our favorite celebrity pretension:
--Fox News' Greta Van Susteren: "Ugh. I just pocket dialed spokesperson for Pentagon."
--Filmmaker Judd Apatow: "Geek moment. Was introduced to Bono at a party. I said my name clearly when introduced. Praying for any hint of Judd awareness. NOTHING."
--"The Bachelor’s" Jake Pavelka (if just because of his challenged spelling): "Swimsuit photo shoots are like a shot in the arm. Glad when there over!"