Lady Gaga launched her new perfume, Fame, with two days of performance art that included sleeping in a giant perfume bottle at a party at the Guggenheim in New York City on Thursday evening, baring her bottom (which was projected on a huge screen), having an angel tattooed on the back of her head and possibly relieving herself in a Champagne bucket. (At least, that's what it looked like she was doing.) [Vanity Fair Daily]
While she napped in the bottle, party guests -- including Yoko Ono, Lindsay Lohan and Marc Jacobs -- were invited to approach and stroke her hand through a small opening. Jenni Avins of New York magazine's The Cut blog was among the throng rushing the bottle. Later, she wrote, "I realized Gaga had made us all into those little monsters from her film."[The Cut]
(The film, shown during the event, was Steven Klein's promotional video for Fame, portraying a reclining, naked Gaga with tiny men crawling all over her body.) [Styleite]
And all that was just on Day One.
On Day Two, Gaga arrived at Macy's Herald Square for the official going-on-sale-in-the U.S. launch via a horse-drawn carriage shaped like the perfume bottle, wearing a golden mask and what looks to me like a modern take on black body armor.