Here's a thought for the cable industry: If commercials weren't blasting in our ears, we might actually enjoy viewing them.
Let viewers determine volume and we might actually watch ads and trailers that oftentimes are very creative, amusing and interesting. The cable industry should understand that if it doesn't comply, viewers will continue to take advantage of those minutes to grab a bite or to do something else.
A quiet promo is not a failed promo, and it just might get our attention.
Judy R. Martin