As part of the promotion, a video clip was played of Rose's injury and his subsequent rehabilitation. He was asked about the fans' support and it was too much for him. He bowed his head and let the tears roll.
"It's truly a blessing with all the stuff that is going on in the city," said Rose, who starred at Englewood High in South Chicago and spent one college season at Memphis before becoming the No. 1 draft pick in 2008. "A kid from Englewood's got something positive going on. That makes me feel so good. ... To have my true fans, that means a lot to me, and I know it means a lot to my family."
Rose suffered a torn ACL in the closing minutes of the first game of the playoffs, following a season in which the Bulls finished with the best record in the NBA and were a legitimate Eastern Conference challenger to the eventual champion Miami Heat.
"Derrick is just as authentic as you can get," said Lawrence Norman, the Adidas global basketball vice president who moderated the unveiling ceremony. "There's no way you can measure that. That's probably the most important thing because that's the most endearing quality to his fans and to all of us."