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Watch Derrick Rose crying at launching of new Adidas shoe [Video]

September 14, 2012|By Dan Loumena

Rose suffered a torn ACL in the closing minutes of the first game of the playoffs, following a season in which the Bulls finished with the best record in the NBA and were a legitimate Eastern Conference challenger to the eventual champion Miami Heat.

"Derrick is just as authentic as you can get," said Lawrence Norman, the Adidas global basketball vice president who moderated the unveiling ceremony. "There's no way you can measure that. That's probably the most important thing because that's the most endearing quality to his fans and to all of us."

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