Samsung began running ads in major newspapers this past weekend challenging Apple's iPhone 5.
The ads begin with large letters reading "It doesn't take a genius" and compares the iPhone 5 with Samsung's Galaxy S III smartphone. The ad goes on to list both of the phones' features, with the Galaxy S III's list being about twice as long as the iPhone 5's. Samsung finishes the ad with another large caption that reads "The next big thing is already here."
It's bold move by the South Korean tech company, which has reason to feel confident as well as vengeful.
The Galaxy S III last month unseated the iPhone 4S as the top-selling smartphone in the U.S., the first time that had happened since the 4S launched. However, Samsung also recently lost a court decision concerning patent infringements on Apple, putting the company on the hook for more than $1 billion due to its rival.
After seeing the new Samsung ads, many Apple fans weren't amused.
Gizmodo reported on Sunday that many of them had turned the new ad on its head, taking to Photoshop to adjust the ad to their preference.