The video was posted to YouTube on Sept. 3 and had already racked up close to 675,000 views by Monday afternoon. That's hundreds of thousands more views than it had Monday morning.
The Jewish Agency for Israel was instrumental in establishing the state of Israel, but now the organization has made strengthening Jewish identity in young people around the world and in Israel its mission. The organization said in the past generation, Jewish identity has started to fade.
Enter the "Call Me Maybe" parody. It features young adult Jews in Paris celebrating the holiday by leaving work early, eating apples along the Seine and dancing in front of the Eiffel Tower.
The lyrics are mostly what you'd expect. "Dipping apples in honey, the shofar is waking us, singing eternal songs." But there is a modern twist. "Greetings invade our emails, wishing us a sweet new year."
The chorus, in translation, is: "Hey, it's Rosh Hashana, and wherever you are, Jerusalem or Paris, so call me maybe. It's Rosh Hashana, and I only want one thing, for no one to forget each other. So call me maybe."
If the video above has whet your palate for more Rosh Hashana pop culture mash-up videos, we have some suggestions.
Last year Aish HaTorah put out "Rosh Hashanah Rock Anthem," a parody of Party Rock Anthem by LMFAO. The music is OK, but the b-boy tricks are totally insane.
A group called the Fountainheads made a parody video of Shakira's "Waka Waka" called "Dip Your Apple," which is more goofy, but has some good jokes.
We liked it when they dipped an iPhone in a vat of honey. Dipping an Apple in honey, get it?