In the wake of the debut iPhone, Apple's stock price surged above $700 for the first time.
The Cupertino tech company came within 20 cents of breaking the mark Monday after the company announced it'd sold more than 2 million iPhone 5s on the first day of pre-orders.
Apple's market value is at just around $655 billion.
The giant has a busy week ahead that could impact its stock.
Apple will release iOS 6, its latest mobile operating system, Wednesday, which will bring Siri voice service to the iPad for the first time, as well as introduce a new wallet-like app called PassBook.
Then on Friday, it will officially begin selling the iPhone 5 in stores.