This is animation by the wildly creative hands over at the Taiwan-based NMA.tv
Anchors Jen and Vanessa write: "With us, news is sexy, eye-popping and fun. Come here for a lively point of view on global politics, entertainment, sports and more!"
Which, interestingly enough, lands on the current labor dispute between the NHL and its players. (Still trying to think what is sexy and eye-popping about cost-containment and escrow).
But NMA.tv has an animated look at the mess, often funny and at times slightly creepy.
Just call it another crossover success for the NHL, landing on a website with videos about obese avatars and the New York Yankees.