Hollywood would call it a franchise: The Getty has trademarked the name Pacific Standard Time to build on that brand going forward with different projects.
Getty President James Cuno says they are organizing a sequel to Pacific Standard Time that will likely take place in five or six years with art of the Pacific Rim under discussion as a possible theme. But he said the subject has not been finalized: "We don't want to search for a topic and impose that on a group, but we want to go to core museums and say, 'What is the next project we should be considering?' "
In the meantime, the Getty has adopted the name Pacific Standard Time Presents to use for smaller initiatives. First, in spring, is a set of eight architecture shows funded by the Getty Foundation to accompany its own survey of L.A.'s urban development, "Overdrive: L.A. Constructs the Future, 1940-1990."
The eight other shows (which have received grants exceeding $2.5 million combined) are:
•"Building the California Dream: A. Quincy Jones and His Circle" at the Hammer Museum ($430,000)
•"A Windshield Perspective: The Framing of L.A. Architecture and Urbanism" at the A+D Architecture and Design Museum ($260,000)