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Getty plans to build a Pacific Standard Time brand

The project will feature nine architecture shows in 2013.

September 21, 2012|By Jori Finkel, Los Angeles Times
  • The Getty's classic curves are bathed in light for "The Moment" during the Pacific Standard Time: Art in LA 1945-1980 opening event.
The Getty's classic curves are bathed in light for "The Moment"… (Ryan Miller / WireImage )

Hollywood would call it a franchise: The Getty has trademarked the name Pacific Standard Time to build on that brand going forward with different projects.

Getty President James Cuno says they are organizing a sequel to Pacific Standard Time that will likely take place in five or six years with art of the Pacific Rim under discussion as a possible theme. But he said the subject has not been finalized: "We don't want to search for a topic and impose that on a group, but we want to go to core museums and say, 'What is the next project we should be considering?' "

In the meantime, the Getty has adopted the name Pacific Standard Time Presents to use for smaller initiatives. First, in spring, is a set of eight architecture shows funded by the Getty Foundation to accompany its own survey of L.A.'s urban development, "Overdrive: L.A. Constructs the Future, 1940-1990."

GRAPHIC: 20 most popular PST exhibits | Review

The eight other shows (which have received grants exceeding $2.5 million combined) are:

•"Building the California Dream: A. Quincy Jones and His Circle" at the Hammer Museum ($430,000)

•"A Windshield Perspective: The Framing of L.A. Architecture and Urbanism" at the A+D Architecture and Design Museum ($260,000)

PST: Full Coverage

•"Technology and the Environment: The Post War House in Southern California" at Cal Poly Pomona's Kellogg University Art Gallery ($300,000)

•"Everything Loose Will Land" at the MAK Center for Art and Architecture ($340,000)

•"A New Sculpturalism: Contemporary Architecture From Southern California" at the Museum of Contemporary Art, Los Angeles ($445,000)

•"The Architecture Gallery, Venice, CA, 1979" at the Southern California Institute of Architecture ($260,000)

•"Machines and Gardens: The Architecture of Whitney Smith and Smith and Williams, 1941-1973" at the University Art Museum at UC Santa Barbara ($265,000)

•"Reinventing LACMA: Peter Zumthor and the Presence of the Past" at LACMA ($300,000)

jori.finkel@latimes.com

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