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'Made in California' label proposed to boost economy

April 02, 2013|By Patrick McGreevy
  • Models prepare for the Dai Le show during Fashion Week in Los Angeles.
Models prepare for the Dai Le show during Fashion Week in Los Angeles. (Sean Masterson / EPA )

SACRAMENTO -- Will putting "Made in California" labels on products help them fly off the shelves?

That is the belief of state Senate Majority Leader Ellen Corbett (D-San Leandro), who has introduced legislation to create such a marketing effort.

SB 12, which was approved Monday by its first committee, is sponsored by the group Small Business California as one way to give products made in the Golden State a competitive advantage.

California is known worldwide as a leader in many fields, including technology, fashion and entertainment, and Corbett said she believes that a "Made in California" label would add cachet to products in the eyes of many consumers.

"With California's unemployment rate among the highest in the nation at almost 10%, we must find better ways of boosting business for in-state companies," Corbett said.

Under the bill, the Go-Biz agency in the governor's office would develop and adopt the standards companies would have to meet to show a "Made in California" label on their products.

The bill was approved by the Senate Business, Professions and Economic Development Committee and next goes to the Senate Judiciary Committee for consideration.

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patrick.mcgreevy@latimes.com


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