Target has apologized for referring to its "plus-size kimono maxi dress" as manatee gray. This is a mammal, after all, that is sometimes referred to as a sea cow.
An irritated shopper tweeted what many saw as an insult. Regular sizes were "dark heather gray," but the plus size got the "manatee" label. It didn't take long for Target to zap the plus-size gaffe from its website and issue an apology.
A spokeswoman told Today.com on Thursday the retailer was sorry for "any discomfort" and never intended to offend. Spokeswoman Jessica Deede noted that this color was "seasonal" at Target, and a check of the website revealed that many products came in manatee gray.
There are towels, placemats, bath rugs and pillows in the shade. There are also books about manatees in paperback and hardcover.