Baseball icon and Brooklyn Dodgers star Jackie Robinson never played for the franchise in Los Angeles, but marketing and outreach efforts tied to a forthcoming biographical film about the famed second baseman are tapping the L.A. team.
The move by Warner Bros., which is distributing "42," makes sense. Robinson, universally revered for breaking the color barrier in Major League Baseball, is a key part of the Dodgers' history. And the team's home is right in Warner Bros.' backyard.
"42," which was directed by Brian Helgeland from a screenplay he wrote, will be released April 12. The film stars Chadwick Boseman as Robinson and Harrison Ford as Branch Rickey, the Dodgers general manager who signed the baseball player to the team. Legendary Pictures produced and financed the movie.
So far, the outreach and promotion has occurred behind the scenes. On March 11, Dodgers star Matt Kemp hosted a screening of "42" in Glendale, Ariz., not far from the team's spring training facility. More than 300 big league players, staff and their families and minor league players attended. On March 22, Warner Bros. screened the film for Dodgers front office staff.