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Reed's at a glance

April 08, 2013
  • Christopher J. Reed founded Reed's Inc. in 1989, two years after crafting his first non-alcoholic Original Ginger Brew. Today, the beverage maker sells 24 drinks, including seven ginger beverages. Above, Reed holds up a bottle of Extra Ginger Brew.
Christopher J. Reed founded Reed's Inc. in 1989, two years after crafting… (Anne Cusack, Los Angeles…)

The company: Reed's Inc.

Headquarters: Los Angeles

Ticker: REED

Employees: 61

Leadership: Christopher J. Reed, chief executive since 1987

2012 revenue: $30 million

2012 net loss: $524,000

Stock price: $4.06 at Friday's close

52-week range: $1.81 to $8.82

P/E ratio: 68, based on 2013 earnings estimate

Dividend: none

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