It seems there are some people out there who can resist Don Draper -- hundreds of thousands of them, in fact. The Season 6 premiere of "Mad Men" drew 3.4 million viewers, with half of them falling into the 25-54 demographic.
That's not a bad number for the Emmy-winning AMC drama, whose ratings have never quite matched its critical accolades or overall buzz factor, but it is a slight downturn from the 3.5 million viewers who tuned into the Season 5 premiere last year.
On the bright side, the numbers in the 25-54 demographic are identical to where they were last season. And Sunday night's ratings are also a jump from the Season 4 finale, which drew an audience of 2.7 million viewers last spring.
In a press release, AMC President Charlie Collier highlighted the show's affluent, obsessive fan base: “‘Mad Men’ has returned for a sixth season, and so has its passionate audience, the most upscale audience for drama on television. At a time when viewers have a variety of options in terms of how to watch their favorite shows, ‘Mad Men’ continues to drive an engaged audience to the live, water cooler event.”