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California plays it safe with China trade office logo

April 08, 2013|By Evan Halper
  • The logo for California's new China trade office, center, offers a few nods to the state's logo. Officials no doubt hope it'll be received better than the University of California's ill-fated design.
The logo for California's new China trade office, center, offers… (State of California and…)

The dozens of California VIPs  who will barnstorm through China this week on a trade mission with Gov. Jerry Brown have arrived, and the first swag of the trip has been distributed.

It’s a pin.

Our correspondent traveling with the delegation, Anthony York, tweeted a blurry photo of the piece shortly before the delegates turned in for the night after their many-hour flight.

Brown did not travel with the rest of the crowd. He stayed back an extra day to celebrate his 75th birthday in California.

The pin the delegates are invited to wear throughout their journey is emblazoned with the logo of the newly established California-China Office of Trade Investment.  Brown will officially open the office during the trip.

Unlike the logo recently unveiled by the University of California, which aimed for a sleek, modern design and ended up being lampooned as having the look of a flushing toilet bowl, the state is taking a more conservative path with the China trade office. Its logo resembles the official state seal: a seascape with 19th century ships, mountainous backdrop and flora.

Despite the benign logo, the office, to be funded through private donations, is not without controversy. The state has a checkered history with international trade offices.


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