Which airlines are doing best on social media? Which airports get the most mentions?
American, Southwest and Delta are performing best on social media, and SFO and JFK are the top-performing U.S. airports, according to a survey by Viralheat, a company that measures customer sentiment by sorting through tweets, posts and other exchanges.
The survey found San Francisco International generated 3,691 mentions and JFK 3,434. LAX was third with 2,535 mentions; Dallas/Ft. Worth (1,618) and O’Hare (1,231) filled out the top five airports.
The survey also monitored leisure travelers’ top activities: Visiting relatives came in first, followed by shopping, visiting friends, dining and going to the beach.