A "Deadliest Catch" captain has gone missing -- in the rough waters of marketing and PR.
The interwebs were set abuzz Friday morning when Discovery released a promo reel for the upcoming start of Season 9 of the show about the hazardous lives of Alaskan fisherman.
Nowhere to be found was one Elliott Neese, the skipper who suffered through a miserable season of low catches and a stormy home life last year.
This led to excited headlines such as "Deadliest Catch Star Missing?," even though, as everyone knows, Neese is in fact not missing. Not in the police sense of "Let's file a missing-person report."