No other genre has benefited more from EDM’s current notch on the cultural landscape than urban pop.
The global, four-on-the-floor Europop that dance DJs used to become superstars first circled the genre, then sunk its claws in deep thanks to smash singles from Rihanna and Kelly Rowland.
Now John Legend is the latest, and most unsuspecting, visitor to the genre-blending world.
Recent club-savvy releases from R&B crooners like Usher, Chris Brown and Ne-Yo have reflected a major shift toward more Europop textures of EDM, even as acts like Frank Ocean and Miguel have aggressively pulled away from the sounds in a bid to craft electronic-dipped R&B that doesn't cater to the dance crowd in search of pulsating synths.
The soul crooner surprised sweat-soaked festival-goers who crammed the Sahara tent for Italian spinster Benny Benassi.
Amid the seizure-inducing strobes and flailing bodies, Legend popped out to debut a new single, "Dance the Pain Away,” a collaboration with Benassi.