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Ashton Kutcher's latest investment is fashion start-up the Hunt

April 16, 2013|By Andrea Chang
  • Actor and tech aficionado Ashton Kutcher has invested in the Hunt, a fashion start-up that helps consumers buy items they see on social media sites.
Actor and tech aficionado Ashton Kutcher has invested in the Hunt, a fashion… (Danny Moloshok / Associated…)

Serial tech investor Ashton Kutcher is backing the Hunt, a fashion start-up that makes social media photos on sites such as Pinterest and Instagram "shoppable."

The San Francisco company was created to help consumers find clothing, jewelry and other items seen in images shared on blogs, photo apps and social media platforms. It calls itself a community-driven online shopping experience.

The Hunt, founded by Tim Weingarten and Simon Peck, launched in January; since then, it has grown to 1 million monthly unique visitors. Hundreds of thousands of active members have started more than 100,000 hunts and found more than 200,000 products for each other, the company said.

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"While the visual Web provides for limitless discovery and inspiration, it creates a new problem, which is the impossibility of translating the discovery of a trend or style from a user-generated photo into a set of products that match the look and your budget," the company said. 

The Hunt on Tuesday announced its second close of seed financing from a group of investors including Kutcher's A-Grade Investments, music producer RedOne and brand marketing guru Rohan Oza. Tuesday's funding brings the company's total seed round to $2.7 million, led by Javelin Venture Partners.

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