Digital advertising revenues reached a record $36.6 billion in 2012, propelled in part by triple-digit growth in mobile advertising and strong gains in video, according to newly released statistics from the Interactive Advertising Bureau.
Internet advertising rose 15% from the record levels of a year ago, with ad revenues surpassing those of cable television in the United States, according to the latest IAB Internet Advertising Revenue Report.
For the second year, spending on mobile devices more than doubled as advertisers continue to follow consumers onto their smartphones and tablets. Mobile advertising rose to $3.4 billion in 2012, up 111% from the prior year's record levels. Mobile advertising now accounts for 9% of all digital revenue.
Advertising tied to Internet search words or phrases continues to dominate digital spending by brands and marketers, accounting for 46% of 2012 revenues. Search revenues reached $16.9 billion last year, up 14.5% from 2011.