“The revolution will be televised.” That's what Sean “Diddy” Combs promises for his lifestyle cable network, Revolt, set to launch in July.
Ahead of the launch, the hip-hop mogul has rolled out a social media campaign to tease the network, including video vignettes that feature Mac Miller and the Game and a handful of cryptic trailers promising Revolt's aim to be a game changer.
The channel will focus on art, music, fashion, culture and film -- all things Combs knows quite well. The rapper-entrepreneur has spent the bulk of his two-decade career becoming a formidable, multi-platform presence. Outside of music and film, he's spread his personal brand into reality TV, fragrances, clothing, restaurants, liquor (the man also has his own water) and headphones.
Combs announced the television venture early last year after he aligned with former MTV programming chief Andy Schuon. Revolt, which will be distributed through Comcast, will be aimed at African American audiences.