Alloy Digital has a new ally.
The owner of popular young-adult websites, including Smosh.com, Gurl.com and Teen.com, said it is acquiring Digital Broadcasting Group, a new-media production and distribution company.
Besides its distribution reach, DBG is best known for branded entertainment, which is entertainment programming built around a consumer product. It has created content for Ford, Unilever, Sprint and Coca-Cola.
DBG is now starting to create its own original Web series. Among its new projects is the comedy "Dropping the Soap," about a fading daytime soap opera actress, produced by former "Friends" costar Lisa Kudrow and "Glee" star Jane Lynch, who will also star.