An independent expenditure group supporting Eric Garcetti’s Los Angeles mayoral campaign has purchased more than $400,000 of radio ads on stations aimed at African American and Latino listeners, according to a Democratic media operative who is not working for either of the mayoral candidates.
The purchase by Lots of People Who Like Eric Garcetti, an independent expenditure group, included time on hip-hop stations catering to audiences 18 to 24 years of age, according to the source, who spoke on condition of anonymity.
The move comes as mayoral rival Wendy Greuel made an unusually large ad buy of $700,000 on broadcast television for the next five days. That’s an amount that a mayoral candidate is more likely to spend closer to the May 21 runoff than more than a month out.
Greuel, the city controller, and Garcetti, a city councilman, have raised roughly the same amount of money since the March 5 primary, but Greuel has an advantage that allows her to advertise early – deep-pocketed outside groups backing her campaign who advertised on television on her behalf during the primary.