In its latest effort to generate revenue, Tumblr, one of the most popular social networks among teens and young adults, is selling ads and displaying them on its mobile apps.
Much like Facebook and Twitter, Tumblr said it will now show its mobile users "sponsored posts" on its Dashboard news feed. The sponsored posts are blogs that companies have paid to show up in between content posted by Tumblr bloggers.
The company told Forbes in January that it was hoping to boost its revenue from $13 million last year to $100 million in 2013. Despite launching in 2007, Tumblr has only recently become popular among the general public.
Tumblr added ads to its desktop website almost a year ago, and last month, the company told Bloomberg it was charging just under $100,000 for ads on its social network.