After the coffee. Before trying to avoid talking about Reese Witherspoon.
The Skinny: "Mad Men" has developed an annoying habit of introducing a character without providing any background, which leaves viewers wondering whether it's a friend or relative of a main character. If you thought Trekkies were obsessed, you haven't seen anything until you see "Mad Men" watchers dissecting minutiae on Twitter. Monday's headlines include the box office recap and how Hollywood is having a tough year in China.
Daily Dose: Boston Red Sox slugger David Ortiz (Big Papi) let an F-bomb fly while addressing fans before the start of Saturday's game. Ortiz was emotional as it was the team's first game since the massive manhunt for the Boston Marathon bombers had concluded. Federal Communications Commission Chairman (and Harvard Law grad) Julius Genachowski tweeted, "David Ortiz spoke from the heart at today's Red Sox game. I stand with Big Papi and the people of Boston." Since the game was on cable (which the FCC doesn't oversee), only the local Boston radio stations carrying the game could potentially get heat for Ortiz, although that seems unlikely given the circumstances.
Cruising. "Oblivion," the sci-fi thriller starring Tom Cruise, took in almost $40 million in its opening weekend. That was in line with expectations and good news for Cruise, who was coming off a somewhat disappointing 2012. Finishing in second place was "42," the Jackie Robinson biopic, which continues to be a solid performer. I went to see "The Place Beyond the Pines," which was good but not great. I may be tiring of Ryan Gosling's minimalist style. Box office recaps from the Los Angeles Times and Hollywood Reporter.