Dubbed "get lucky," the service allows a passenger to use a seat-back touch screen to buy a drink or a meal and send it to a fellow flier using a digital seat guide map. The seat-to-seat delivery already allows folks to e-chat with anyone on the plane (provided they want to engage).
Need lessons on how to up your game? Virgin empire founder Richard Branson tells all: "As founder of the Virgin group, I've been in my share of compromising positions," Branson starts out in "Sir Richard Branson's Guide to Getting Lucky at 35,000 Feet" (video above).
No application yet for those who turn you down. Write about your seat-to-seat experience by May 22 and upload it to Virgin's Facebook page and you'll be entered to win prizes that include flights and a stay at the Cosmopolitan of Las Vegas.
About those $39 fares: They are good for three daily flights between L.A. and Las Vegas from Sept. 3 and Oct. 30, but tickets must be purchased by 8:59 p.m. Pacific time Monday (tonight). The cut-rate fares apply only to flights on Tuesdays, Wednesdays and Saturdays.
Contact: Virgin America