Inglewood has gotten its share of love over the years, courtesy of rappers including Mack 10, Dr. Dre and Tupac, but few have been as joyous, infectious and vivid as Becky G’s new single, “Becky from the Block.” The track features the young rapper honoring her neighborhood with a series of snapshot rhymes about life in the southwest Los Angeles town -- all performed to an updated riff on Jennifer Lopez’s hit, “Jenny from the Block.”
Released in early April, the video is as pure a love letter to Los Angeles life as you’ll hear: She raps in front of the L.A. Forum, beneath the iconic Randy’s Donuts sign, name-checks Oak Street Elementary School, the Inglewood cemetery. “I still walk to the Kelso Market/even though I get to walk down the red carpet,” she raps, then offers further details. “My family lived in my grandpa’s garage/So I started working just to help out my pops.”
The Mexican American rapper is only 16, but she’s got some big names supporting her. She’s signed to Kemosabe/RCA Records, the Sony Music-backed imprint founded by hit-maker Dr. Luke, and though “Becky from the Block” is only her second single, she’s appeared on tracks by will.i.am, and Kesha, the latter of which featured her in tandem with Wiz Khalifa and Juicy J.