The bearded men of "Duck Dynasty" -- and their women -- have become the kings and queens of cable.
The third season finale of the A&E reality/comedy show that features the family behind a successful duck-call manufacturing business in the Louisiana bayou drew in a record 9.6 million viewers. The episode was also the most-watched series telecast in network history among all key demos.
The average viewership of the show this season was 8.4 million, an increase of 95% compared with season two.
Production will begin shortly on the fourth season, which is scheduled to premiere later this year.