Forget about the thrill of hoisting a national championship trophy or cutting down the nets.
The players on the Louisville basketball team wanted to win an NCAA title to make their coach, Rick Pitino, follow through on a promise: The 60-year-old known for his dapper suits had vowed to get a tattoo if his squad finished on top.
Pitino got inked on Friday morning, according to a Darren Rovell story for ESPN. The simple design featured an "L" with the team's record, placed on his left shoulder blade.
As senior guard Peyton Siva said after the Cardinals defeated Michigan for the title: "Our biggest motivation was to get coach a tattoo."
Pitino told ESPN the process wasn't so bad.
"It wasn't even close to the pain I had with kidney stones," Pitino said. "That was like an 'A' in pain, this was a 'C.'"