LG on Monday began taking pre-orders for a 55-inch curved OLED TV. The new display, which looks like a flat-screen TV but with a subtle, inward curve, is available for purchase by South Korean customers for $13,500. It will arrive for customers next month.
OLED technology is supposed to provide a more vivid image as well as allow manufacturers to build even thinner TVs. OLED also makes it possible for manufacturers to build curved screens. LG and others in the industry say the advantage of a curved OLED display is that it makes the experience of watching something much more immersive and similar to watching an IMAX movie.