Kraft Zesty Italian dressing has been on the market for years. It's nothing new. But enter the Zesty guy with his tight white tee, tanned muscles and artfully trimmed facial hair and all of the sudden, the new Kraft dressing ad is playing on repeat.
The new Kraft dressing campaign features the Zesty guy in three different videos with the dressing. First he lights a fire with the dressing and conveniently burns his shirt off. In another video he playfully slaps some dough and again ends up shirtless. In the third ad he keeps the shirt, but the video ends with the Zesty guy deserving a wet T-shirt contest trophy.
"You know, once you go Italian, you never go back," he proclaims in one of the videos while sauteing some sausage. He also melts a stick of butter just by looking at it.