California has launched a major campaign to educate Latinos about Obamacare before enrollment begins Oct. 1.
More than half of Latinos have little or no understanding of the Affordable Care Act, according to a recent survey by Latino Decisions, an opinion polling organization. The percentage is higher among those who speak mostly Spanish, the survey found.
"There are so many unanswered questions and so much confusion," said David Hayes-Bautista, who heads UCLA's Center for the Study of Latino Health and Culture. "The political rhetoric doesn't help."
Covered California, the state's insurance marketplace, is partnering with The California Endowment, which has contributed $25 million to an effort called Asegurate, or Get Covered. The campaign will use Spanish-language television and newspapers to get the word out through talk shows, news programs, town halls and social media. Trusted media voices can help clear up confusion and mobilize people to enroll, said Maricela Rodriguez, a California Endowment program manager.