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Phoenix Suns purchase 'beat.la' domain name

August 06, 2013|By Eric Pincus
  • The Suns spent $5,300 to buy the domain "beat.la" -- a nod to the Suns long-time rivalry with the Lakers.
The Suns spent $5,300 to buy the domain "beat.la" -- a nod to the… (Genaro Molina / Los Angeles…)

The Phoenix Suns have purchased a unique Internet domain name.

According to the website Domain Name Wire, the Suns spent $5,300 to buy the domain "beat.la" -- a nod to the Suns long-time rivalry with the Lakers.

Technically the ".la" is a country code for Laos, but it's somewhat of a creative loophole.

The Lakers may not actually consider Phoenix a rival, but rivalries are not always a two-way street.

The Suns may be able to double-up their usage on their new registration with the Clippers now a power in the Pacific Division.

Phoenix is coming off of a difficult season, winning just 25 games to finish 15th in the Western Conference.

The "beat.la" registration may be more of a long-term investment.

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Kobe Bryant says he 'shattered' Achilles recovery timetable

Kurt Rambis not sure Lakers are ready to run next season

Email Eric Pincus at eric.pincus@gmail.com and follow him on Twitter @EricPincus.

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