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Adam Levine's menswear line set for Sept. 15 launch [updated]

August 09, 2013|By Adam Tschorn
  • Maroon 5 lead singer Adam Levine performing on NBC's "Today" show. The debut collection of his exclusive-to-Kmart collection hits retail Sept. 15.
Maroon 5 lead singer Adam Levine performing on NBC's "Today"… (Charles Sykes / Invision…)

The inaugural menswear collection from Maroon Five frontman and "The Voice" judge Adam Levine is scheduled to hit retail next month.

The exclusive-to-Kmart Adam Levine* collection, which includes denim, outerwear, wovens and knits ($14.99 to $69.99) as well as a range of accessories ($9.99 to $16.99) is set to launch online on Sept. 15 (at shopyourway.com), followed by a rollout to bricks-and-mortar Kmart stores on Oct. 1.

We haven't had a chance to see any more of the collection than what's visible in a short "behind-the-scenes" video posted to YouTube (Warning: Even though it's only 34 seconds long, Levine manages to drop an enthusiastic F-bomb - so click accordingly) but we'll pass along additional details as soon they become available.

It'll be interesting to see how the musician translates to menswear, though it's definitely in his genes -- his father is Fred Levine of Studio City's M. Fredric boutique. 

ALSO:

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Maroon 5's Adam Levine, Behati Prinsloo engaged

'The Voice's' Adam Levine talks about 'impulsive speech' in interview

adam.tschorn@latimes.com

[*Updated 8/12/13, 9:05 a.m.: An earlier version of this post referred to the upcoming apparel collection by the name "222 by Adam Levine." We since been told the apparel collection will just go by the name "Adam Levine."]

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