Get ready for the takeoff of another super-cheap airline offering ultra-low fares with loads of passenger fees.
Industry insiders say the new super-discount airline may soon be launched with the help of Indigo Partners, the Phoenix-based private equity firm that invested in Florida-based Spirit Airlines in 2006 and helped persuade its chief executive, Ben Baldanza, to adopt dirt-cheap fares and abundant fees.
Indigo is reportedly negotiating to buy Denver-based Frontier Airlines from its parent company, Republic Airways Holdings. Meanwhile, Indigo has started to divest itself from Spirit, with Indigo owner William Franke and Indigo principal John Wilson resigning from the Spirit board of directors.
“They really are taking the Spirit Airlines playbook from Florida to Denver,” said Henry Harteveldt, a travel analyst with New York-based Hudson Crossing.