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Producers Christian Rich talk Earl Sweatshirt, Beyonce, RZA, more

August 16, 2013|By Randall Roberts | Los Angeles Times Pop Music Critic
  • Production team Christian Rich: Tai "Christian" Hassan, right, and Kehinde "Rich" Hassan.
Production team Christian Rich: Tai "Christian" Hassan, right,… (Christian Rich )

When Earl Sweatshirt’s new album, "Doris," is released Tuesday, fans will note the presence of the L.A.-based production team Christian Rich on four tracks. In addition to the first single, “Chum,” the pair -- twin brothers Tai and Kehinde Hassan -- played key roles in the production of the strange and magnetic tracks “Centurion” and “Knight,” as well as the RZA-co-produced “Molasses.”

The brothers have been on a roll of late, having produced "Sparks Will Fly" for J. Cole’s breakout album "Born Sinner," and two others for Chris Brown’s forthcoming full length release. The team recently signed a label deal with Sony/RED for their new singles imprint Good Luck Chuck. As well, four different Christian Rich jams are in the running for placement on Beyoncé’s new record.

RELATED: Best albums of 2013 so far | Randall Roberts

Born in Chicago but raised in Lagos, Nigeria, Christian Rich hooked up with Earl as “Doris” was barely more than an idea, connected by Sony A&R executive J.R. Lindsey. Immediately, said Tai Hassan during a recent conversation, they felt a kinship with Earl (who was born Thebe Kgositsile).

When Lindsey met with the pair to gauge interest in working on Earl's s album, they immediately agreed. “We were like, ‘Of course. We love him,’ said Tai. Below is an edited version of our conversation.

How much did you know about Earl before you met him?

We’d heard Earl Sweatshirt right when he first came out in 2009-ish. And actually, when we’d heard him we were in New York at Jimmy Fallon with [singer/producer] Pharrell Williams, and we were like, "Hey, have you heard of these Odd Future kids?" We had a long conversation about them. We were just going on and on about how Thebe was our favorite one -- and about to be the Next One.

Fast forward to now, when J.R. was like, "I think you guys would be dope for him. I want to link you up." We linked up at the Warner Chappell studio that we use, played him some beats. Most of the beats that we played him to begin with is what ended up on the album. We played them and he was like … "I need you on the album."

When we got in, we were setting up to just do a day or two, and the vibe was so crazy we instantly became like big brother figures and it turned into three months. We invited [Neptunes’] Chad Hugo to do a session with us -- that’s why he did the outro with us on "Chum." He played this little arpeggio thing on "Knight," this little twinkle sound.  

I’ve been obsessed with "Molasses" from the first time I heard it. Can you tell me about working with [Wu-Tang Clan producer] RZA on that?

It’s a funny story. So we get in the studio. J.R. -- by that point, we were in every session with Earl. He recorded every session with us. Whether we produced the song or not we would be in the session with him, just helping him out. J.R. was like, "I need you guys for this RZA session. RZA’s there, and we’re playing him all the new Earl stuff we’ve done for the album so far."

RZA was like, "You guys don’t need music from me." "No, no, no, we need a song from you!" Me and my brother, we’re 31, so we grew up on Raekwon, RZA, GZA and all that stuff. We know their sound very well -- the mathematics and all that. And RZA just figured, you know, we got it together. He started playing us some beats that sounded like some Bobby Digital stuff, and we were like, "Nah." I’m thinking, "That’s not what we need."

You’re the first person that knows this, but RZA walks out of the room, and leaves his beat machine sitting there. I go to it, and there are all these different samples -- not beats, just samples -- on each pad. I was like, "[Screw] this." Earl’s in there, and I’m like, "Look I gotta find a loop so we can [play] with it." I had Julian the engineer start recording, and I started going through all these different pads until we found this one crazy loop. We were like, "Yo, we’re gonna use this." We found what ended up being "Molasses," but then as I’m working with the loop and the beat machine, RZA walks into the room and looks at me like, "What the … are you doing touching my machine?" But we all got a real good vibe at that point, so he’s like, "It’s all good. Whatever."

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