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Samuel Adams founder offering free advice to Southland start-ups

August 19, 2013|By Stuart Pfeifer
  • Samuel Adams brewer and founder Jim Koch, left, is offering advice to small food and beverage company owners in Los Angeles.
Samuel Adams brewer and founder Jim Koch, left, is offering advice to small… (Bizuayehu Tesfaye / Associated…)

Samuel Adams brewer and founder Jim Koch says he hasn’t forgotten how hard it was to start a small business. He’s offering free coaching -- and perhaps some start-up funding -- to small Southern California food, beverage and craft brewing companies.

The program, “Brewing the American Dream,” is scheduled for Wednesday from 5:30 p.m. to 8:30 p.m. at downtown’s L.A. Mart, 1933 S. Broadway.

Business owners who want to attend can register in advance on this link.

Those who attend can participate in up to six 20-minute coaching sessions with representatives from Boston Beer Co. and the Valley Economic Development Center.

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Koch’s business start-up program previously helped Edward Belden obtain funding for his company,  Peddler’s Creamery, after he was unable to obtain a bank loan to expand his business. He turned to “Brewing the American Dream” and received funding that allowed him to hire employees and open his first bricks-and-mortar location in downtown Los Angeles.

Samuel Adams lager is brewed by Boston Beer Co. and its associated contract brewers. The company was founded in 1984 in Boston.

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