Tennis star Maria Sharapova has decided not to change her last name to Sugarpova for the upcoming two-week U.S. Open after all.
And it was such a good idea, too.
The planned name change, first reported by The Times of London, was intended to help promote her Sugarpova line of premium gummy candies and gum. But according to her agent, Max Eisenbud, "We ultimately decided against it."
"Maria has pushed her team to do fun, out-of-the-box-type things to get the word out about Sugarpova," Eisenbud told ESPN.
"In Miami, we're going to fill a glass truck full of candy and drive it around town. This was an idea that fell along those lines. But, at the end of the day, we would have to change all her identification, she has to travel to Japan and China right after the tournament, and it was going to be very difficult."
Of course it's difficult. Otherwise, celebrities everywhere would be legally changing their surnames for just a week or two as part of marketing campaigns.