Don’t expect a whiskey shortage anytime soon.
Jack Daniel’s is investing $100 million to expand its distillery operations in Lynchburg, Tenn., the brand’s parent company Brown-Forman Corp. said Thursday.
The addition of new stills and barrel warehouses was needed to meet soaring global demand for the iconic American whiskey.
Sales of Jack Daniel’s have grown for 21 consecutive years, the company said, underscoring the rising appetite for U.S. bourbon and Tennessee whiskey.
Gross revenues for all brands of American bourbon and Tennessee whiskey rose to $2.2 billion last year, up from $2 billion in 2011 and $1.8 billion in 2008, according to the Distilled Spirits Council of the United States.